What Type Of File To Upload On For Customer List On Fb
Besides using the Facebook Pixel to create Custom Audiences, creating Facebook Custom Audiences from your Client lists might be the most effective manner to retarget your email subscribers or previous buyers or make powerful Lookalike Audiences from them to detect new cold audiences that are probable to convert.
In this tutorial, we are going to show you pace by stride:
- How tin yous upload client lists to Facebook and brand custom audiences out of them?
- What kind of customer data can be uploaded to Facebook?
- What is the average match rate of customer lists uploaded to Facebook?
- Custom Audition examples of uploaded Customer Lists and how you can leverage these audiences?
- Next steps afterwards the Custom Audience from the client lists have been created
At the end of this guide, we will also answer some of the about frequently asked questions related to uploading customer lists to Facebook.
How to upload a customer list to Facebook?
First, nosotros volition quickly summarize the general process of uploading a customer list to Facebook, and so where further explanation is necessary we will become in-depth after the clarification of the general process:
- Go to Facebook Audition Manager of the Ad Business relationship y'all want to upload the customer listing
- In the upper right corner, click on Create Audience then Custom Audition
3. A window will pop upwards, where you need to choose the source of the Customer Listing. Click on Customer list
4. In this new window, you will be able to read information on what file format you are able upload the customer list, what columns yous tin can include. You tin can also download a list template, read more on formatting guideline or choose to import from Mailchimp if y'all happen to use that email service. Anyhow, you lot tin click on the Side by side button
5. In the next window, you take to choose 'Yes' or 'No' to the question of whether customer value is included in your list, then click on Next
6. You lot will exist taken to the window where you can finally upload your list. Y'all tin can choose between uploading a file or copy and paste one from a table. We would suggest you to use the upload method as and then you can hands cheque dorsum the lists you have uploaded later
7. In the adjacent step, you have to add a descriptive name to the Customer list and you can as well add a description optionally. When you are done, click on 'Next'
8. In this stride, you lot tin review how successful you were in uploading the data in the right format. Facebook will show y'all which columns were mapped and are prepare to upload (indicated with a green checkmark) and which columns y'all have to fix (xanthous alert icon)
8. If y'all are happy with the mapped columns, you tin go on and click 'Upload and Create' push
nine. Facebook will start to upload the Customer List and hash information technology at the aforementioned time. Depending on the size of your listing information technology tin can take a couple of seconds to minutes. Once the customer list is uploaded, Facebook once over again needs a fiddling fourth dimension to match the customers, but you can get-go making a retargeting campaign or make a Facebook LAA out of your uploaded client list.
You can too check out this video tutorial on uploading a customer listing to Facebook:
Identifiers that can be uploaded to Facebook Customer Lists
You can upload the following customer data besides called identifiers that Facebook will use to match the customer values:
- Email (Upwardly to three columns can be added, employ the column name 'email)'
- Phone number
- Mobile advertiser ID
- Facebook App User ID
- Facebook Page User ID
- First name
- Terminal name
Additional data that can exist added to meliorate the effectiveness of the matching algorithm:
- Urban center
- State
- Country
- Date of Birth
- Age
- Zip code
- Gender
When uploading your customer data table, go along in mind that the list has to exist either in .csv or in .txt file format then Facebook can employ information technology to match your customers.
Besides the file format, pay close attention to the formatting of the data types and to using the right column names. You tin can check out the formatting requirements here.
Uploaded Client Identifiers hashed
You don't have to worry about GDPR or user privacy issues when you upload customer information to Facebook. When y'all upload the client data to Facebook, it uses a cryptographic security method known as hashing.
By hashing, Facebook turns the identifiers y'all take uploaded into a randomized code that cannot exist reversed by Facebook. (Facebook knows a lot more than near your client anyway.)
Customer Value Cavalcade
Equally we take shown above, you have the option to include a column where you include the client lifetime value (LTV) of each client.
If you lot are selling products or services so you can calculate the LTV, it is definitely worth adding as a column even if you cannot add the exact value to any rows.
This will allow you to create a value-based LLA afterwards that is a better quality Lookalike Audience as it also considers the value of customers when the matching algorithm identifies the nearly similar users to your custom source audition.
Facebook Customer List Match charge per unit
One of the big questions virtually people take when they upload a customer or e-mail list to Facebook is what percentage of people tin Facebook match from the uploaded list to their user list.
Unfortunately, in that location is no standard answer to this important question. Your lucifer rate will depend on two things by and large:
- How likely is that your boilerplate client is on Facebook or Instagram. Certain demographics like middle aged people are more probable to be on Facebook, on the other mitt, very young people (generation Z), or older brother (the Baby Boomer generation) tend to use Facebook less oft. And of form, it also depends on the country your target customers are situated on.
- Secondly, it will depend on the quality and quantity of data you have virtually your customers. We have some tips on how you lot can make sure to maximize the match charge per unit of your customer lists in the side by side paragraph.
Improve your Facebook customer list friction match charge per unit
At that place are a couple of things y'all can do to improve your match rate:
- Facebook recommends adding as many data types as you can to meliorate the match rate of your customer list
- You tin can include multiple columns for certain identifiers, so there is a higher risk that Facebook will identify your customers. For example, for phone numbers and email addresses you lot can include up to iii columns
- Make certain your formatting is right and formatting mistakes don't ruin your friction match rate
- Include land codes to phone numbers and countries equally well, even if all of your customers are in the aforementioned country as Facebook matches the customers using a global database.
Types of Customer Lists You Tin can Upload to Facebook
We have a separate blog mail where we collected over 100 Facebook Customs Audiences you can endeavour, including Custom Audiences created from uploaded client lists, so here we are going to share the almost common useful ones:
Email list/newsletter subscribers uploaded to Facebook
Perhaps the most frequent application is to upload your email or your newsletter subscriber list to Facebook and and then to retarget them with the same or new offers.
As email open rates tend to be anything from 10 to 50%, you can increase the number of subscribers who come across your offers, or remind people who opened your newsletter that the exclusive coupon available for subscribers only is virtually to elapse.
Facebook Custom Audience from your Customers lists
One of the most effective ways to create Lookalike Audiences is to use the customer list you lot have exported from your backends system. As information technology doesn't accept whatever limits on when the user made the purchase and yous can also include a cavalcade that has the lifetime value (LTV) of the client it is a lot of times more than useful than using custom audiences made from Purchase Pixel events.
Past customers uploaded to Facebook
Your Purchase Website Custom Audience that is based on Facebook Pixel data tin can proceed customers in the custom audition only up to 180 days that might exist not enough for you. If your business concern is selling less frequently, but information technology is selling higher ticket products then you should definitely upload a customer listing that contains all your previous purchasers.
To create an even amend quality custom audience, y'all can also include the lifetime value of your customers in an boosted column.
Churned customers uploaded to Facebook
If you lot are running a Software as a Service concern, or any kind of recurring membership sites, yous will have plenty of churned customers, customers who canceled their membership or their subscription simply expired and they didn't extend it.
If you take the list of these customers, and so definitely upload a list of them to Facebook, equally you lot can offset running win-back campaigns to brand them paying customers over again. This tin can be ane of your most profitable retargeting entrada types as these people used to exist paying customers so there is a higher chance that they volition pay again.
Customers whose subscriptions are about to be expired
Like to the churned customers, if y'all have a subscription program that has a fixed term, and the subscription does not automatically get renewed, you should definitely run a Facebook ad campaign that targets people whose subscription is about to expire.
All you have to do over again is to upload a list of these customers and you tin then easily target them in your ad set level of a Facebook campaign with a message something like: "Don't forget to renew your subscription to continue getting your current lower subscription fees."
Facebook Custom Audition from your Leads lists
If you are running a website where the ultimate conversion is getting leads and then instead of purchasers custom audiences, people who became leads or were close to becoming leads will be your most valuable source audiences. Here are some great examples:
Leads you have collected on your website
Only similar with the Pixel Custom Audience made from Purchasers, custom audiences created from the Lead, CompleteRegistration or Contact Standard Pixel Events can go along customers in your custom audience up to 180 days.
However, yous don't accept any restrictions on how much you go back with your Leads yous accept acquired on your website and y'all uploaded to Facebook.
Customers who called you but didn't catechumen
If you have a call center that is getting a ton of calls, information technology also makes sense to brand a listing from all of these potential customers as well and upload them to Facebook. This audition can be used for retargeting if you oasis't closed them yet or to make a LAA from them.
Offline conversions uploaded to Facebook
Y'all also have the ability to upload your offline conversions and make retargeting or Lookalike Audiences out of them for running online conversion or in-store visit traffic campaigns. This is a separate topic on its own, you can acquire more about it here.
Retargeting and Lookalike Audiences from uploaded Customer Lists
One time you have uploaded your customer listing, you lot have to wait a lilliputian bit, as Facebook first hashes the identifiers you have uploaded and then matches the customer rows with its own database.
Once the custom audience is created, you lot can start creating retargeting campaigns to convert your audiences that are closest to conversion or make Lookalike Audiences from all of these audiences as we have mentioned higher up.
Exclude customer and user lists from your Facebook targeting
Another great employ of these custom audiences that you lot have created from customer lists is to use them as audiences you don't want to target with the exclusion feature.
So allow's say you are running a newsletter subscription campaign, you plain don't want the ads to announced for people who are currently subscribed to your newsletter.
In this example, when you are setting up the new entrada, right after you have added the custom audiences you desire to target, you can likewise exclude the custom audiences you don't desire to reach with this entrada.
Frequently Asked Questions: Custom Audiences from Facebook Customer Lists
How to target an email listing or newsletter subscribers on Facebook?
The easiest style to exercise it is by uploading your email and subscriber list to Facebook, make a Custom Audition from them and then apply this Custom Audience in your ad set level targeting when yous create your retargeting campaign.
You lot can even automate this process with Zapier or similar software that would export the list out of your email provider and upload information technology to Facebook. One of the most popular email software, Mailchimp even provides direct integration with Facebook and then you don't even have to setup the automation to work.
If for some reasons, uploading the list to Facebook method doesn't work for y'all or the lucifer rate turns out to exist terrible, you lot can also try to make a Lead or a CompleteRegistration Standard Event.
How to retarget your past or agile customers on Facebook?
You can do it in ii main ways, yous tin either use the Facebook Pixel Purchase Event or the uploaded customer listing method we have shown in this article. In the latter case, yous would have to upload the list of your customers to Facebook, then make a Custom Audience from it and use that Custom Audience in the advertising set level of your Facebook advert campaign creation.
How to improve the friction match charge per unit of the customer lists you lot uploaded to Facebook?
You can improve the match charge per unit of the customer lists you have uploaded to Facebook by including more columns so Facebook can more likely match the customers. You can also include for example the e-mail or phone column upward three times, if you also have access to more than than one email address of certain customers. The last matter that will meliorate your match rate is by double checking if your columns are formatted the right fashion.
Source: https://roihacks.com/customer-lists-to-facebook-custom-audiences/
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